Must A Wannabe Influencer Friend Stop Exploiting People for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “content queen”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, she feels the need to document everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is aspiring to become one. She makes vlogs about living in our city, a day in her life, and her styling career. Her content is good, credit where it's due, but I prefer not to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a jumpscare: I might be bare-faced, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply hanging out in the street. I feel like our friendship has turned into me being her unpaid videographer. She could easily hire someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the energy I invest assisting her make content.

I’m grateful that Marielle has supported me with my design career, but I resist our friendship to become just a ledger of favours. I don’t feel she’s fake or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being recorded, edited, or shared for an audience. I am not a accessory for her Instagram.

The Defence: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on social platforms who execute that style of informal, self-made film-making.

Content creation is my interpretation of living actively: noticing the details, posting them with an viewership that values the art behind it. It's never my aim to make my friend uneasy. Bringing her to professional gatherings was my way of offering access, giving her a opportunity to witness exclusive moments that could benefit her professional path too. That’s not blackmail, it's simply being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see what the content we create together can get us: an opening. I understand not all people likes being on camera, but often unplanned moments is what makes material authentic. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my private videographer, but companions help each other in small ways. I thought recording a short video now and then would be enjoyable for her. Creativity flourishes in collaboration, and having my friend around makes projects lively and enjoyable. I don't compel her to take part in anything, and I would never deliberately embarrass her. But filming together sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and want to avoid making videos to come between us. I’m willing to compromise: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This is not about power, it's regarding sharing my world while still considering hers. Clearly making content is not a replacement for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is willing material. She must to respect Beth’s privacy.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it isn't for everybody. It was kind she has helped her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your relationship. Create some authentic experiences, where true emotions are stored, not online archives. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be neither present nor genuine when she’s with Beth – she’s working. Both seem unsure as to where the line is. The answer lies not in trying to change one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Seth Woodward
Seth Woodward

A nature writer and cultural historian passionate about preserving traditional knowledge and sharing it through engaging narratives.